
EN
ACTIVE
Active in building a work culture that is dynamic, creative and responsive to market needs.
Serve
Emphasizing the best attitude and quality of service, as well as building long-term, mutually beneficial relationships with customers and the community.
Reliable
Reliable in every action, decision and interaction, and continuously strive to maintain commitment in every action.
Noble Values
The basic principles that guide the behavior and decisions of an organization, community, or individual.
ACCOUNTABLE
Encourage individuals to take responsibility for organizational actions, increase public or stakeholder trust, encourage efficiency and effectiveness in the use of resources, abuse of authority and corruption, transparency in reporting and decision making.
HARMONIOUS
Building good and harmonious relationships in business.